Banksman
A specialised department of Miller’s Vanguard, Banksman needed a physical and digital brochure to showcase its services and product range of scissor lifts and loading bay equipment.
Building on existing branding, it was my job to create the webpage and lay out the brochure – essential tools for the sales team in their negotiations with major UK supermarket chains.
High-End, Technical, a little bit Sci-Fi.
In the dull and often dirty domain of loading-bay equipment, Banksman sets itself apart with a sleek branding and pops of neon green through the machinery – shown off to great effect in the photoshoot by Phil Tragen & Terry Trainor.
To complement this, I created a range of vector graphics for each piece of equipment. This made for a more uniform presentation, and kept in line with the feel of the brand.
Digital Brochure
Created in Maglr, the digital brochure needed to provide a landing page for all things Banksman – while also looking slick as a presentation.
Printed Brochure
Printed and stapled landscape on glossy cardstock, the physical version of the brochure is distributed to customers during meetings and tours at Miller’s Vanguard headquarters.
- Miller's Vanguard
- March 2025
- Senior Marketing Executive
